Trademarking your company is essential to help customers and clients identify your services and goods. The requirement for trademark name filing is that your trademark is only for commerce purposes. Additionally, the label should not be the same or similar to another brand or company’s trademark. Once these requirements are met, you can approach either an attorney or trademark services for assistance. Here are a few more tips to remember while trademarking your company.
Ensure your trademark is unique
Conduct a thorough and complete trademark due diligence to ensure that your trademark is similar to that of another organization or brand, also known as trademark clearance research. This essential to stay out of legal troubles and avoid the expenses of rebranding in the future. Again, this type of research can help you to determine whether you can get exclusive rights on your brand.
Pick a trademark that can be protected
When it comes to trademarking your company or brand, it is advisable to pick something as fanciful as you can. Not all names and words can be protected as a trademark. For instance, “money holder” is a generic name for wallets or descriptive terms such as “the bag shop.” Such names are difficult to be protected using a trademark. Whereas if you pick a made-up word for your brand, such as Texaco®, it can be easily protected. Moreover, fanciful names are hard to replicate by others seeking to trademark their brand or company.
Register as early as possible
Trademarking your company name with the USPTO or The United States Patent and Trademark Office will give your exclusive rights. You own the trademark registration from the date you have filed your application. The earlier you file your trademark register, the easier it will be to prevent competitors from using a similar trademark. You will hold the rights to your brand from an earlier date. Also, the initial registration will be like a notice to your potential competitors.
Monitor your trademark
Registering your trademark is just the beginning. To completely safeguard your brand or company’s identity, you need to be on a constant lookout for copy-cats. To ensure that your brand identity is not diluted, you need to regularly monitor your trademark so that another company or brand does not use it; otherwise, you may lose the exclusive rights to your label. If you are planning to expand overseas, make sure to protect your trademark under foreign laws.
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