One of the most popular digital platforms for a business is text messaging. Small and medium businesses can use it to function efficiently in an enterprise-level operation. There are various business text messaging apps that enhance your business communications and improve its operations. Below are some of the best business text messaging apps that one can opt for.

• Screen Magic
  Screen Magic is a well-rounded business text messaging application for managing customer relationships. It merges with Salesforce, thus, creating a perfect communication pathway. This app allows you to send and receive messages in bulk, and also on an individual basis, to external and internal contacts with the help of a comprehensive business text message marketing automation. Business users can create text campaigns for 50 to 50,000 contacts. Also, the app provides customized templates that prevent any problems by scheduling messages. With advanced analytics, it becomes easy to analyze the data and monitor it.

• SendHub
  SendHub is an automated business text messaging app which is quite simple to use. This app delivers various powerful features through business text messaging. Also, it provides a powerful and flexible API, and it consists of SMS, MMS, group messages, shortcode, text-to-join, scheduled messages, and inbound and outbound messages. SendHub also provides a contact database feature which proves to be an excellent platform to upload, add, edit, and manage all your contacts.

• TextMagic
  TextMagic is a business text messaging app that provides bulk text service to its users. It is a business text messaging service that enables users to send alerts, confirmations, marketing campaigns, and reminders. It provides several necessary features that help you send accurate and short messages to your clients, partners, and employees. It is one of the most efficient and cost-effective business text messaging apps. Some of the main features of this app are converting emails to SMS, sending texts online, two-way SMS chat, SMS distribution lists, and receiving SMS online.

Mentioned above are some of the best business text messaging apps that help you get your work done easily and efficiently. Some of the other popular text messaging apps for businesses are MessageKite, Skipio, Textline, EZ Texting, etc.

Whether someone is using a smartphone or not, text messaging is one of the most used features of a cell phone. Business owners find various ways to market their products, increase the customer base through advertisements, and provide customer service to their clients. One of the effective ways to do this is to use text messaging for business development. Mentioned below are a few ways in which you can use text messaging to optimize your business development.

• Providing customer support and service
  People always value quick and convenient service. According to various research studies, customers tend to hang up immediately if they are put on hold for some time. Such a situation leads to the loss of an existing customer and also reduces the chances of getting new customers because of negative word-of-mouth reviews. People want customer service that is effortless for them to use. This is where business text messaging manages to meet the customer’s expectations easily. Using this method, people can carry on with their day-to-day activities while texting the customer support and service. Thus, for customers, texting is relatively hassle-free as compared to calling or mailing.

• Marketing products
  People are on their phones most of the time, searching for various products and services, and even buying or selling them. A lot of online traffic comes from mobile devices, and most people tend to check their texts regularly too. You can coordinate these points and use them to your advantage. You can do that by using text messages to advertise your products, convey news about sales, upcoming stocks, etc. Marketing your products via text will increase the traffic on your website and also introduce potential customers to your products and services. It will also help you convey business news to customers as people tend to check their texts more frequently than they check websites for any updates.

• Communicating with customers
  While sending business text messages, it is vital to make the texts conversational and engaging rather than simply pushing information. Good conversations with your customers help in building relationships and contribute to the growth of your business. You can start conversations by asking for reviews and feedback, scheduling future appointments, asking questions related to your business, and informing your customers about new trends and ideas. It is easier to reach people through text than any other medium. It’s comparatively easy to use and saves time as well.

The process of building a website can be overwhelming and extremely intensive. Thanks to the development in technology, there has been an introduction of website builders. These website builders allow one to set up a professional-looking website without the hassle of coding. Website builders pose to be exceptionally great programs for the novice, who wishes to get a website up and running without a manual code. The unique setup of website builders enables the user to choose from different themes, designs, and content management systems. Most importantly, the technical aspects of the website are well-managed with the ability to customize the layout. The slew of features let the user create a dream website within a short period of time. So, how do you choose the best website builder? The website builder must be designed to offer the 4 important features given below.

User-friendly interface
An easy-to-use website builder will make for the smoothest experience and fulfilling experience when setting up a website.  One must be able to comfortably navigate through the theme options and other modes. In simpler terms, a layman with no understanding of website building must be able to use the program.

Appealing themes and designs
Themes are more than just skins. The included themes should come with the option of being personalized as per the requirements of the website content. Moreover, they must be appealing to the viewer who will be visiting the website. The design must fit the requisites of the profile, plugins, and features. An impressive website layout will indubitably increase client base and traffic.

Building assistance
The website builder must include design assistance, as it will help a great deal. Assistance is imperative, as one may not be able to smoothly sail through the several options, especially, in the beginning. A building assistance will help understand how to begin with the creation of the website, the most appropriate methods to get the desired result, and the ideal fit for the type of website a user is planning to build.

Website responsiveness
Today, it is essential for a website to be responsive to every kind of device. The website builder must enable his/her website to be adaptable to a variety of screens including tablets, smartphone, desktops, and laptops. It must come with the required tools for flexibility, as this is an imperative factor.

A website builder is a great solution for small businesses and individuals to set up a website. One can start a website without hiring a developer while attaining the most exceptional results. A good website builder will include the right amalgamation of themes, designs, specificities, and content management systems that the user can choose from. Thus, even a novice user can comfortably navigate through the easy manual.
The core of a website builder lies in the fact that the designer has an inherent power to create links, text, and images as desired. The disposition of the numerous tools ensures that one has the ability to create a dream website. An imperative factor while choosing a website builder is that it should fit all the requisites of the creator. There is a slew of options to choose from and this can make the process difficult. In no particular order, here are 3 popular website builders which you can check out:

Shopify
An extremely popular choice, this website builder is specifically designed to accommodate the needs of online stores and e-commerce websites. Shopify boasts of more than one million active users and several dollars’ worth of products being sold through the platform. The website builder is a complete solution because it undertakes managing software programs, updates, and even ensures a secure backup.

Weebly
A fully hosted platform, Weebly is an easy-to-use website builder. The platform comes with great designs to choose from and enables website crafting without any knowledge of coding. The slew of website design poses to be a great factor for users looking to create a strong design for their website. The platform also enables e-commerce support in case of shopping sites. The setup is uncomplicated and allows for the best user experience.

Wix
Wix is a cloud-based website builder and comes with the most powerful set of features. The popular platform renders a smooth user experience. One does not have to pay for hosting while choosing from a hundred or more templates available here. A user can also upgrade his/her account using numerous paid apps that can be installed using Wix.

One must carefully evaluate the given website builders and pick the one that is most suitable for the type of hosting requirement they are looking for.

Email marketing has become an essential part of a business’s digital marketing campaign. Unlike social media marketing, email marketing allows a business to lend a personal touch in its communication to the potential or the existing customers. Email marketing tools help a business send out autoresponders and newsletters to their subscribers and customers. Below are some of the most-used email marketing tools available online right now.

MailChimp
This is one of the easiest email marketing tools. The user interface (UI) is well designed, and it can be easily used by beginners to build a good email marketing campaign. One of the significant features of this tool is that it offers a 100% free account. Another significant feature is that MailChimp can be integrated with other marketing tools and social media sites, such as Facebook, Instagram, WordPress, Hubspot, and so on.  MailChimp allows you to send autoresponders and newsletters to your clients and customers. It has two payment plans—monthly subscriptions and pay-as-you-go plans.

ActiveCampaign
With monthly subscriptions starting at around $9, ActiveCampaign is one of the most affordable email marketing tools. It is rich with features and has a customer relationship management (CRM) system to manage leads and automation tools to turn the leads into customers. With ActiveCampaign, you can automatically create a targeted campaign based upon consumer behavior. The automation tools let you send pre-built, as well as conditional content emails to consumers and subscribers. This email marketing tool has a Zapier integration that allows you to connect the tool to other services like Salesforce, QuoteRoller, LeadFormly, Xero, Acuity Scheduling, Calendly, GotoWebinar, and Evernote.

GetResponse
Affordability and ease-of-use are two of the most notable features of this email marketing tool. While other services may charge more as your list of subscribers grow, GetResponse is known to keep subscription charges stable irrespective of the size of the list. With more than 500 well-designed email templates, GetResponse makes it easy to create newsletter and autoresponders, whether you are an expert or novice. These templates have been designed to be compatible also with mobile devices. One of the most significant features of GetResponse is the application program interface (API) that allows you to perform the custom integration. This is in addition to the off-the-shelf integration available with Salesforce, WordPress, Zendesk, Shopify, and PayPal.

It is often observed that new marketing strategies fizzle out sooner than the time it takes to create them. Similarly, email marketing strategies that probably worked in the previous years may not be effective in the present year. Consumer behavior keeps on changing. What stays constant is the consumers’ need to be engaged in a brand and its products. To help marketers and content strategists create more engaging content for their email marketing, here are a few trends of 2018 that have been found to generate excitement and curiosity in the domain of marketing.

Create content that sticks
“Sticky” content is the latest buzzword in the email marketing domain. Sticky content simply means content that sticks. Email marketing strategies should now include sending emails to consumers that goes beyond talking about a brand’s promotions, offers, and information about product releases. Sticky content includes information that consumers relate to and that resonates with their lifestyle and the brand value of the organization. This type of content includes recipes, gift ideas, tips, how-to guides, and more which a consumer will find useful and engaging. Such sticky content also helps in stemming the trend of passive opt-outs or unsubscribing.

Use automated applications
Nowadays, a number of email marketing automated applications are driven by artificial intelligence (AI). The AI technology actively gathers data and analyzes consumer behavior. Using this analysis, automated applications let marketers and content strategists evaluate their target audience. This helps in creating tailor-made content for different demographics and consumer segments. For example, automated plug-and-play applications, such as Optimail, help in creating email campaigns through a process of adaptive personalization. These applications provide a personalized and humane experience to consumers, which helps in creating a better connection of the consumer with the brand.

Make emails interactive
Kinetic email is one of the latest trends in the domain of email marketing. Kinetic emails have the look-and-feel of websites with a number of features that make them interactive. Hover buttons, image carousels, and add to order carts are some of the notable features that make kinetic emails interesting. These features make the emails look interactive and increase consumer engagement with the brand. Many Internet service providers (ISPs) like Gmail have started incorporating the functionalities that would be compatible with these interactive emails. Brands like Taco Bell and Burberry have already started sending out kinetic emails to their consumers as a part of their email marketing strategy.

If you’re looking for desktops for your business, and your research for the best computer has left you a bit confused, there’s no need to feel down because you’ve finally come to the right place. Dell is known to have a wide range of the strongest business computers out there on the market. They have quite a few options that are suitable for large-scale businesses as well as small businesses.

So to narrow your search down by a whole lot, here are a few of the best business desktops from Dell.

• Dell OptiPlex 3050 Micro Desktop
  This one is by far the best desktops Dell has to offer. It comes with a 7th Generation Intel Core, an Intel HD Graphic card, 4GB RAM, and 500GB storage space. Its dimensions are in line with the name, and its slim design makes it a must-have for an office space. This business computer from Dell also offers good specs that can be switched according to your needs. Not to mention, this is quite an affordable desktop computer.
• Dell OptiPlex 3020
  Another business computer from Dell, this one is a great starter for any business. The 3020 comes with Windows 7 Pro 64-bit along with an upgrade to Windows 10 Pro and offers great expandability on its specifications. The best part about this computer is that it is reasonably priced, making it worth for businesses that are large or small.
• Dell XP S 8930
  XP S 8930 is a great tower desktop that is not only business-friendly but also attractive. The base model comes with specifications that can, of course, be expanded if needed. It is backward compatible and comes with a USB-C port on its chassis. Although it is sleek, it does have plenty of power for demanding needs. This means that it is excellent for photo and video editing and basic data processing.
• Vostro 3000 series
  Dell Vostro is a line of desktops that is the perfect choice for small businesses. It’s not only reliable with scalable features but is also future bound. The series also comes with pre-installed Windows 10 Pro and an anti-virus solution and OS Recovery. It offers an impressive range of storage options and graphics.