Email marketing is a way to leverage the power of email to reach your customers and promote your business. Sending email newsletters is one of the best ways to keep in contact with your ongoing clients and customers and keep them up to date on all of your company news and events. You should be consistent is sending these newsletters, not only consistent but also you should have a reason to send newsletters. Email marketing boosts sales so you will have a direct line of communication with your clients and also reconnect with customers. Since emails are important you need to design them in a way that attracts customers, plain text mails are uninteresting and doesn’t appear eye catchy.

The best method to increase the power of emails are by designing them with a help of email creator to get an attractive looking email.

Mail Get: Mail Get provides free email templates that are 100% responsive. The builder is called as drag and drop email template builder that allows you to create emails, add images, background colors, insert hyperlink and buttons. Their responsive design to adapts to any mobile device screen to their optimized size.
BEE Free: BEE Free is an email editor a version of Mail up, an email marketing service provider. It helps to create easy and beautiful emails and newsletters to keep you connected with your clients. BEE free incorporates innovative techniques and easy to use features like preview that displays the email the way it is seen on the screen of your client’s mobile device.
Inkbrush: Inkbrush is a web based online solution that lets you create fully responsive powerful emails quick and easy. In in version you need no use complicated HTML codes to build great emails. Inkbrush allows you to develop emails along with the support of Photoshop and color awareness depending on your design.
Stamplia Builder: It is a free online email creator that enables designing beautiful emails that are mobile responsive. Stamplia lets you customize templates according to your need by adding texts and images, changing colors, setting the background etc and monitor the emails from your mobile while creating it.
Mosacio: Mosacio is an interesting open source email template builder. It has all the features installed like any other online email creator but what makes Mosacio gripping is that is it very rapid, responsive and flexible, it has an intuitive drag and drop image upload which automatically resizes the image to fit in the available space and also has the global option to undo and redo your work.

Email template is an existing email format to which the users can make changes and add information like images, texts, links and create an email. Truly being built by reusable HTML codes that defines the structure and content of email campaigns lets you design your business letter that reflects the company and creative styles. The major reason to use this file is that you create instant emails, write and send them without beginning from the scratch.

Benefits
Firstly, it helps you save a lot of time when creating emails. If you are forwarding a mail that contains graphical elements, templates are the best option to look for. There are a library of formats available online that you can choose from. Rather than having to decide what to write you can replace the content in existing template which means you need not create new emails each time. Ensure that all of your mails have a uniformity and a standard appearance to avoid accidental mistakes. By sending uniform emails you will start to develop brand consistency that could only be maintained when lots of logos and graphics are used in marketing.

There are many ways to design a template to be used for email marketing purpose.
Create the template: You can create a template by hand or with any web building program, say in WYSIWYG program only if you are good at HTML coding and graphic designs.
Outsource your template: If you don’t know how to make use of HTML coding and graphic design the best alternative is to hire someone from outside who is good at this. There are a plenty of web designers available in the internet who seek for online projects, you can rather rely on them or go meet a web designer in person and tell him your ideas to get the best outcome.
Use the templates provided by your service provider: The final option left is to get the readily available email templates from your email service provider. A well established email provider offers a huge variety of predefined email templates covering different industries, styles and formats. Minor changes can be done to make it exactly look how you want for your emails.

When do you use it?
An email templates can be used while sending emails to your clients, suppliers and friends. Most primarily is it used for sending email newsletters in email marketing. Make use of an auto responder service like AWeber to maintain and handle the emails when you send marketing mails to your email list.

We’re used to sending free emails. Whoever would want to pay for it?! But there are a few email services that offer much more than simple email and are a paid service. Here’re a few popular ones.

MailGet Bolt
MailGet Bolt is a paid email service provider. It was initiated in 2007 and is one of the most structured mailing software providers. You can send thousands of emails with MailGet Bolt as you send one single mail. The software provides special features like simple signup steps without any boring long forms. It provides a free 30-daytrial period in which you can send 9,000 emails. Its monthly plans begin from $42/month for 10,000 subscribers. You can check the number of people who had opened your emails, who clicked on it with location, browser and device information.

MailGet
As its slogan suggests, MailGet provides affordable and easy marketing access. The software consists of various features with flexible payment scheme. It comes in a fully hosted setup and does not require any complicated hosting fee. What you need to do is to integrate with any SMTP services of your choice. You have the option to drag and drop email builder that simplifies handling the mailing campaign. Along with that, you have a list cleaning feature that lets you clear all unwanted emails. MailGet allows you to send unlimited emails to the first 10,000 subscribers for just $29/month.

SendinBlue
According to best-paid email provider’s shortlist SendinBlue emails are the most attractive and easy to use mail services. It helps to broadcast message to a large group of people in few clicks and helps in sending dynamic contents to subscribers making it eventually personalized. It is similar to MailGet in the way that it lets you create emails through drag and drop feature. Their stylish light box is easy to sign up and gives a lot of options to group your contacts. SendinBlue has a free plan which lets one send 9,000 e-mails a month.

Get Response
Get Response is a complete online marketing platform which has the highest number of customers in over 182 countries. You can open Get Response software on any device and import your contacts from computers or from any other device and group them to broadcast messages. It helps you produce beautiful emails and provides autoresponders and unique delivery tools and allows you to send invites, reminders, newsletters and follow up emails to get more leads and conversions instantly. Get Response has a basic plan which starts at $15/month with a list size of 1,000.

Sendloop
Sendloop is another modern email marketing service that provides exciting instruments for easy use. It pops up certain widgets and tools to increase the subscription rate and controls them as well. You can start creating emails and campaigns with zero technical skills. Weave your email content based on certain actions people take and look at your response and the recipient will appreciate you for sending information and offers that are just for them. The basic plan starts from $9 for 500 subscribers with unlimited mail delivery.

One must remember that no matter how old they are, emails are 40 times more effective in acquiring new customers than any social networking site, according to a study. Before jumping to conclusions with your email provider, consider how email marketing fits into your job welfare “ is it necessary or not? Try answering questions such as on what your goals for email marketing are going to be and how are you going to go about achieving it? Making use of the newsletters and lead gen are very important when it comes to communicating with your customers. It is one of the best business solutions in acquiring customers and keeping in touch with you old customers updating them with your executions.

Must have all the features you need
You must sketch out all the features you will need that are user-friendly, and once you prioritize it is easy to evaluate your potential contributor. A good email service provider should have the key components that help you create a simple and elegant email with a range of designs, flexible layouts and mobile friendly templates that look brilliant on any device. Ensure your email service provider (ESP) supplies a consolidated dashboard with all the statistics of ratings, clicks, bounces, subscribers and social sharing.

Payment plan
Sometimes in marketing, a good email is just not enough “ you will need effective campaigns and analytics with a reasonable budget in place. You may be charged on a monthly plan considering the number of emails you send, some will have limitations on the number of emails you send per month. If you are not ready to make monthly payments you can also look for providers with pay as you go plan where you can pay only for what you use. Your provider is classified into the choice of low medium and enterprise level, choosing the right one will keep your costs at low and returns at high.

Consider delivery rates
Check for an ESP that makes sure you are inclined to a high delivery rate of 90% and above. Delivery rate is nothing but the number of emails successfully delivered to your customers. Your providers must possess certain tools that ensure that your emails have landed in the inbox. These tools are accreditation and authentication tools that verify the sender’s identity and sends signals to the internet filter that you are the real person sending the admissible emails and tells the customer that your emails are no spam. Know what emails you send to what people at what time. If you send emails when they least expect or send something irrelevant there are chances for your emails to be marked as spam or blocked.

Email is electronic mail with which you can exchange messages using accounts and which can be opened on any computer. The major advantage of email is that you can send images, sound files and documents as an attachment sent in binary streams. It was the first service provided by the internet and still remains an important part or almost everybody’s life. It makes your work simple rather getting tired of messy traditional letters.

Listed below are some of the tips to use email:

Keep your message brief: Professionals prefer emails for formal communication and a part of documentation. It can never be used for a friendly conversation nor it is designed for such chatting purpose. It’s difficult to stare at the screen for a long time and read the message so use short texts and bullet points, break the sentences and highlight
important points. Use very short titles in the subject line.

Know the receiver: As emails are not for casual messaging and are exclusively for sending formal mails, avoid using non-formal terms and facial expressions as it might make you seem too casual. Be clear in whatever you convey.

Proof read before sending: Proofreading is a good habit that everyone should follow to create good, error-free mails. It avoids spelling mistakes, grammatical errors that would spoil your repute and wrong punctuation can make your messages difficult to read. Proofreading helps to send effective mails and avoid misunderstanding.

Avoid unnecessary attachments: Unnecessary attachments would displease the recipients and lead them to block you. If you have too many important files to be sent compress them or zip them into a WinRAR file. On the other hand, keep your anti-virus software updated to avoid spreading a virus or dangerous malware.

Send Quick Replies: When you send an email, constantly check your inbox to see if you have got any replies and respond immediately sending a brief acknowledgment. Avoid labeling you an email with urgent or read receipts unless it is necessary.

Use signature: Add a signature like a name, job title, company, website and contact number at the bottom of your email to give it a professional look. Don’t risk yourself adding fancy layouts, fonts, colors or graphics which would look cumbersome and make them think that you can’t be taken seriously.

Review before you send: Think before you press the send option. Don’t send anything in anger and anything that you wouldn’t feel comfortable seeing published somewhere. A wrong message at a wrong time will lead to misinterpretations and spoil your status. It would be more appropriate if you speak over the phone or in person.

The easiest way to create, send and receive email is by using an email program like Google, Hotmail, Yahoo, Outlook etc. You can create your personal email ID with which you can send and receive emails. Most of the email services provide a huge storage space with free email accounts. All of the servers make use of standard tools which makes it easy to use. Your personal email account can be accessed from any computer device that one login with provided with an internet connection. Listed below are the advantages and disadvantages of emails:

Advantages
User-friendly: If you have deleted an important mail unknowingly, you can still retrieve it from trash folder. You can manage data, contacts, send and receive emails swiftly, maintain your mail history and store important emails and files.

They are quick: You can send and receive instant emails within seconds anywhere across the globe. No other services will ever match the speed of an email. There are options to forward the same mail to multiple users concurrently, thus saving a lot of time.

Easy to set up emails: As most of the email services come up with a flexible program, you can easily delete unwanted messages and keep those are important. It is also easy to prioritize emails with the help of subject lines.

It is safe to use and reliable: Emails are one of the secure ways of communication and sharing important documents. Although hackers try to find loophole to break the code, there are constant upgradations happening to improve the security of the online emails

Disadvantages
Viruses and malware: There are websites which spread potential harm to the computer system and the saved files. Make sure that your anti-viruses are top-rated and updated often to prevent sending files that are viruses affected. In this case, the recipients need to scan the file before they can open it. Malwares are designed to damage and gain authorized access to the computer system.

Spam: Emails that are a part of promotional purpose that come up with unsolicited messages and unwanted advertisements can be termed as spam emails. It is hard to check and deleted spam mails one at a time hence there is a default spam folder where all spam emails get automatically stored.

Hacking: Hacking is the process of finding and exploiting the weakness in computer systems to gain access. In such a form of security, breach emails are snatched by the hackers.

Chances of misinterpretations: Emails are unlike phone calls and personal meetings. Hence, you need to type right and check the tone of the message before sending.

Here is a quick comparison of the best Email service providers with amazing storage, flexibility, effective spam filtering, fast and productive web interface which is accessible on any mobile device.

Zoho mail: Zoho is the best for both personal and business mailing. It offers a part of Zoho workplace an integrated suite of nine applications including Zoho Docs, connect, and office suite. By using Zoho you can experience ad-free, clean email that provides less interface alongside features furnished for professional use. Having an email relationship with your team can be frustrating Zoho provides a social media style created for communication purpose within your email. You can experience a non-confusing easy to share mail and even the entire folder more than just like an exchange of messages. They provide a full-fledged calendar where you can organize your day better.

Gmail: Gmail is an essential part of Google and with very minimal designs it gives out its high professional look. Most of the screen is occupied by the inbox and you don’t have to facility to view both the inbox and an email at the same time. There is no option to secure particular mails in a folder rather you have the option to attach labels like work, personal and family. We love the approach of how it automatically filters the emails into Promotions, social, primary and forums. There are various ways to view the emails and the default shows them in date order. It’s easy and painless to switch over to Gmail as the information can be imported from any other account.

Outlook: Microsoft Outlook enables you to browse the inbox and read the email at the same time. It is pretty amazing to organize your emails by dragging it all in one folder and adding new folders is effortless. You can optimize your important mails to focused inbox and create more categories and rules to direct incoming mails to categories. One cannot conclude without mentioning about the resolving calendar features that automatically adds travel and flight schedule from email onto your calendar so that you can quickly refer to those travel plans when you need.

Yahoo! mail: With Yahoo mail, you can connect yourself with all your existing accounts and helps to view all the massages at one place. In similar way of other email providers yahoo has the selective folders for storing the emails and you can organize them or open new folders creating filters for the incoming files to automatically drop in. You can mark the important mails and add them to a separate file and read them when you want. The enhanced search option lets you find emails, images, files, contacts from all connected mailboxes.